Price: $6.29 on Target.com Packaging (brush wand): 3 out of 5 Overall: 3 out of 5
What It Claims: “Innovative formula and precision brush design lengthen and separate each lash for high-definition, all-day wear. Wheat protein strengthens and defines without clumping or flaking. Vitamin E conditions and nourishes for soft, flexible lashes. Panthenol prevents your lashes from becoming dry and brittle.” (source)
The Truth: Divaz, I think I like many of the other Volum’ Express mascaras better.
What I Loved About It: I can see how many will really like the lightweight formula. It’s perfect for those with sensitive eyes.
What I Didn’t Like: The flexible wand just isn’t cutting it, bro.
Overall: If I didn’t have a blog that was based on mascara I would have stopped reviewing Maybelline mascaras a long time ago. Why? Because The Urban Decay and Lancome Définicils Waterproof are two of my favorite mascaras EVER. And I think I’ve had enough mascaras from the Volum’ Express line. I really think Maybelline should kepp up the good work, until the right mascara comes alone. BUT at least this mascara got some credit. According to Maybelline, this is the first ‘gel mousse’ mascara to hit the market. At first I was like “okay, Maybelline! COVERGIRL NatureLuxe was first!” But after further research, I’ve discovered that COVERGIRL calls NatureLuxe a ‘mousse’ mascara. Not gel mousse.
I’ll go ahead and say it, I’m not a fan of this formula. And not because it isn’t effective but because it’s almost impossible to get insanely volumized lashes from these mousse-y formulas. And I get it: not everyone needs insanely volumized lashes, but divaz I do. Any mascaras that give me less than performance make me frustrated. True story.
The good news… despite this mascara not being ideal for me and my needs, it works well if you’re a fan of separation and soft lashes.
Despite it not being one of my favorite, there are several great things about this kind of formula. The consistency looks a lot like most mascara formulas so it’s likely that you won’t notice any difference until you begin applying it to your lashes. For one, the consistency is nice. It isn’t goopy, super thick or watery. It’s nice and makes applying to the lashes easy. I had a hard time noticing much of anything after just one coat. It took three coats for me to really see a difference in my lashes. That’s the thing about this gel mousse formula; because it isn’t heavy, you may find yourself staring in mirror wondering where the mascara you just applied went. It’s there! It’s just soft and faint. This kind of mascara is a makeup minimalist’s best friend. I also found it to be an ideal mascara for those who have sensitive and watery eyes. Because the formula is so lightweight, I didn’t have to worry about any flaking. Which is a huge plus. I could rub my eyes and not have to worry about any mascara particles droppin’ in ‘em.
I typically wear 2 coats of mascara with this one but pushed it to the limit with 3 just to see where I could take it. It thickens up a bit but still not where I’d want it to be.
It’s not a bad mascara!